Just Because Someone Looks and Sounds Like an Influencer, Doesn't Mean He Is

by Brett Greene on Tue, Apr 6th - 06:14pm
If a person has over 50,000 followers on Twitter, or over 10,000 fans on Facebook, does it mean that she is an effective Influencer?  Not necessarily.  It does mean that she’s good at building an audience, but appearances alone can be deceiving. 
 
Luckily, there are ways to determine who is an Influencer and who is merely an Intermediary having a large quantity of passive followers and fans to whom they only regularly mention and promote products and services. An Intermediary broadcasts information, while an Influencer communicates, persuades and engages.
 
Influencers are people having small to large audiences and who passionately share information about products and services that they love or hate to their active, participatory followers, which often include other Influencers who may generate exponential value.
 
Would you rather connect with someone having 500 targeted, passionate followers to whom they will evangelize your company, or someone having 50,000 random, passive followers to whom they sing praises that fall on deaf ears?
 
Influencers on Twitter are easy to spot:  Aside from noting their number of followers, you need only read their Twitter stream to know how they engage and influence their audiences.  If they are participating in a lot of conversations, retweeting content you think is interesting, and sharing insights of their own that make you think, wonder, smile or laugh (i.e. - you're feeling influenced by what you read,) then chances are that other people pay attention to what they have to say. 
 
A basic giveaway is that they're sharing more valuable content than other people and they appear to have expertise in the main areas they write about.  You can also go to their blog to see the number of comments they receive and their rankings with Googleand Alexa.  You can also use tools like Klout, Twitalyzer and Twitter Grader to measure the level of someone's influence.
 
So now you know that people pay attention to them, but how do you know that people are persuaded by their recommendations to take action? 
 
If you read a few pages of their reply messages then that will become apparent also.  If their followers are responding by thanking them and mentioning products, services, websites, books, movies, music and other resources, then you have found yourself an Influencer.
 
Finding Influencers in your personal and professional  interests and passions will connect you to valuable people and resources that can add a lot of benefits to your life. It takes a little time to seek them out, but once you find them, the value will add up quickly if you engage in conversations with them and share your own knowledge and experience.  Who knows? You may even become an influence on them in return.

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