Why Videos Create the Hottest Online Real Estate

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by Brett Greene on Tue, Apr 13th - 10:50am

In real estate only three things matter: location, location, location.  In online marketing three things will have the biggest impact on your success or failure: videos, videos, videos..

Video is the most powerful medium available because it quickly engages all of your senses.  You unconsciously assess the authenticity and level of relationship you want with any person you watch.  Some of the aspects you notice are: voice inflection, voice tone, voice speed, facial expressions, eye contact, body posture and body movements.

These details compose a picture that affects your Somatic Indicator Bias, or how interested you are in another person.  Combined, they make up 93% of delivered communication while the actual words spoken only account for 7%.

Because of this, the power of online video in influencing customers is very significant. The statistics below from comScore  drive this point home even further.

• Online video viewers are 20% more likely to make a purchase online
• 16.8 Billion Online Video Streams
• 151 Million people can be reached 110 times per month
• Online Video can reach 70-80% on internet users per month
• Total Online Internet Videos are up over 66% in the past 15 months as of April 2009
• Online Video is also big in Europe as well as the US
• Online Video is big across all age categories
• Youtube videos are up 98% in 15 months
• Online Video Advertising is in the Early Stages

So as you roll out marketing campaigns and engagements remember that the fastest and best way to reach your audience online will always be through video.

This Blog Post Is Related To The Following ReFramer: 

Full Sensory Spectrum Encounter

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  • Definition: Full Sensory Spectrum Encounter

  • When at least three of our five senses are stimulated simultaneously our brains believe that we wholeheartedly understand the person or object our attention is focused on.

    For example, seeing you in a video makes viewers believe that they know you.

     

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