Lbs Channel
 |
Facebook Places: To Check In or Not to Check InBlog Entry - Fri, Aug 27th - 2:20pm Facebook Places has been live for almost two weeks now. Have you tried it out? Do you plan to? Do you care? Only 19% of the worldwide cell phone market is smart phones and the word on the street is that Foursquare users are happy with Foursquare. |
|
|
Are Foursquare, Gowalla and Geolocation Ready for Prime Time Marketing?Blog Entry - Wed, Jul 28th - 2:39pm Geo-location or Location Based Services (LBS) are gettting more press all the time. In the same way we have heard for a few years that mobile computing would be the next huge thing, we are now hearing about Foursquare, Gowalla, Wrrrl and Brightkite. On a side note, only 42% of Americans currently use smart phones. This doesn't mean that mobile computing won't eventually be predominant, but that people ususally overestimate how quickly adoption rates of new technology will reach a mainstream tipping point. |
|
|
Three Ways for Your Brand to Benefit From Geolocation ServicesBlog Entry - Sun, Jun 20th - 1:32pm Twitter just went one step beyond the geolocation feature it debuted last year. The new Twitter Places feature integrates with Foursquare and Gowalla to allow people to tweet the name of their location anywhere in the world. As this service launches across 65 countries this week, it will be another brick on the geolocation path that is changing how we use social media. Once Facebook launches their expected geolocation features the path will build and weave yet again. |
