Old Spice Channel
 |
Old Spice Shows Social Media Marketing is a Commitment, Not a CampaignBlog Entry - Wed, Jul 21st - 12:57pm Here we are a short week after Old Spice enjoyed the biggest viral marketing campaign of 2010. The Old Spice name is on the tip of millions of tongues and being read in tens of thousands of articles like this one. And the big question is just starting to be asked ...did that successful marketing campaign improve sales? |
|
|
Old Spice + New Media = Sensational SuccessBlog Entry - Wed, Jul 14th - 3:01pm Isaiah, the new Old Spice pitch man, makes the men laugh and the ladies swoon. His commercials generated so much heat that television could not contain him. Now Isaiah and Old Spice are social media darlings spreading viral smiles across the globe. Isaiah is now in the pantheon of commercial celebrities like the "What's the Beef?" Wendy's Lady and the Burger King King who most recently showed up on chat roulette giving away coupons in a smart social media play. While Isaiah is at his peak, and after the World Cup domination of Twitter has ended, Old Spice rolled out this campaign that everybody's talking about. |
