Online Marketing Channel
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Why Your Business Should Care That Email is 38% Bigger Than TwitterBlog Entry - Fri, Dec 31st - 8:25pm Add This, the social sharing widget, recently released the trends in social sharing they documented for 2010. It's not surprising that Google had more growth than Facebook, but did you expect Stumble Upon to have more growth than Facebook? The statistic worth noting is that Email is 38% bigger than Twitter. This doesn't make Twitter ineffective. In fact, Twitter click through rates kill Facebook and Email. If you want people to click on a link Twitter is the place to place those links.
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Are Foursquare, Gowalla and Geolocation Ready for Prime Time Marketing?Blog Entry - Wed, Jul 28th - 2:39pm Geo-location or Location Based Services (LBS) are gettting more press all the time. In the same way we have heard for a few years that mobile computing would be the next huge thing, we are now hearing about Foursquare, Gowalla, Wrrrl and Brightkite. On a side note, only 42% of Americans currently use smart phones. This doesn't mean that mobile computing won't eventually be predominant, but that people ususally overestimate how quickly adoption rates of new technology will reach a mainstream tipping point. |
