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How Goldman Sachs Investing in Facebook is Good For YouBlog Entry - Thu, Jan 6th - 12:00am The announcement that Goldman Sachs invested $500 million in Facebook, giving it a market valuation of $50 billion sent ripples across the media. With this deal including Goldman helping Facebook to raise an additional $1.5 billion, and noting that Facebook has raised $800 million over five rounds of funding. it is official that social networking is big business that is only getting bigger. What this means to any user is that their services are only going to get more addictive and beneficial. What this means to any business owner is that you now have a place where increasing numbers of individuals and groups of people potentially interested in your products and services are actively engaging. This isn't news to everyone, but this benchmark clearly states the markets confidence in the future profitability of Facebook, and therefore in social media marketing. This announcement had additional gravity that reflects the shift from old media to new media's prominence in that it came on the heels of the New York Times losing it's slot on the S&P 500 to Netflix.
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Why Your Business Should Care That Email is 38% Bigger Than TwitterBlog Entry - Fri, Dec 31st - 8:25pm Add This, the social sharing widget, recently released the trends in social sharing they documented for 2010. It's not surprising that Google had more growth than Facebook, but did you expect Stumble Upon to have more growth than Facebook? The statistic worth noting is that Email is 38% bigger than Twitter. This doesn't make Twitter ineffective. In fact, Twitter click through rates kill Facebook and Email. If you want people to click on a link Twitter is the place to place those links.
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How the Google / Facebook War Affects YouBlog Entry - Thu, Nov 25th - 4:08pm Do you remember life before fax machines, email and searching online? Do you remember making an appointment to see your doctor to get an opinion without being able to Google professional and everyday opinions on your computer first? It's like a movie you watched years ago with a plot that's vaguely familiar but has no relevance to your current life. That's how you'll think of the current web versus the social web that's expanding daily. The epicenter of the social web has become Facebook. You already know that over 500 million people use Facebook. Did you also know that people spend over 700 billion minutes on Facebook per month, or that Facebook just surpassed Google to be the #1 site on the internet? It's Google and Facebook's world today and we just surf it. As a Facebook or Google user you win no matter what because they're building better products, but this world has not been peaceful since Google and Facebook have unofficially declared war on each other over the past few months. Most people have not noticed that it's even happening, but it will affect all of our online habits in the future. It will also affect the advertising you consume and the availability of your private information. |
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How to Build a Kick Ass Social Media Presence in Three Simple StepsBlog Entry - Fri, Oct 1st - 8:07am Even as more and more companies hire Community Managers to give them a social media presence, the general attitude towards social media is, "Everyone's doing it, so we need to do it too." If this is where you're coming from, you're most likely to cover the tactics with little strategy and mixed results. A better way to go about it is to follow these Top Three ways to build a kick ass social media marketing presence. |
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Boulder Fire Stokes Community Through Social MediaBlog Entry - Wed, Sep 8th - 9:19am Labor Day 2010 will forever be remembered in Boulder as the day the Four Mile Canyon fire began to burn. Today, two days later, at least 7,000 acres and 140 structures (including 9 homes owned by fire fighters) have been consumed by the fire that is still burning. In a sign of a tech-savvy community, residents immediately began flooding Twitter with the hashtag #boulderfire to share information. This proved to be most helpful as we discovered the failure of the 911 callback system designated to alert people to evacuate their homes. Boulder authorities used Twitter as the main way to reach people in the evacuation area quickly. |
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Facebook Places: To Check In or Not to Check InBlog Entry - Fri, Aug 27th - 2:20pm Facebook Places has been live for almost two weeks now. Have you tried it out? Do you plan to? Do you care? Only 19% of the worldwide cell phone market is smart phones and the word on the street is that Foursquare users are happy with Foursquare. |
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Everyone is an Influencer With Facebook QuestionsBlog Entry - Fri, Jul 30th - 8:37am Facebook launched the beta version of Facebook Questions this week in what looks to be a mashup of Wikipedia, Google Buzz and LinkedIn Answers. Since this is Facebook, the questions so far are more personal and whimsical than LinkedIn's professional question and answer forums. The question out of the gate is whether Facebook Questions can become the greatest crowdsourcing tool we have ever seen or if it will mostly spawn conversations that are more entertaining than informative. |
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Are Foursquare, Gowalla and Geolocation Ready for Prime Time Marketing?Blog Entry - Wed, Jul 28th - 2:39pm Geo-location or Location Based Services (LBS) are gettting more press all the time. In the same way we have heard for a few years that mobile computing would be the next huge thing, we are now hearing about Foursquare, Gowalla, Wrrrl and Brightkite. On a side note, only 42% of Americans currently use smart phones. This doesn't mean that mobile computing won't eventually be predominant, but that people ususally overestimate how quickly adoption rates of new technology will reach a mainstream tipping point. |
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Social Media SandboxReFramer - Sat, Jun 26th - 11:04am
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Three Ways for Your Brand to Benefit From Geolocation ServicesBlog Entry - Sun, Jun 20th - 1:32pm Twitter just went one step beyond the geolocation feature it debuted last year. The new Twitter Places feature integrates with Foursquare and Gowalla to allow people to tweet the name of their location anywhere in the world. As this service launches across 65 countries this week, it will be another brick on the geolocation path that is changing how we use social media. Once Facebook launches their expected geolocation features the path will build and weave yet again. |
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Facebook's Open Graph Socializes the WebBlog Entry - Thu, Apr 22nd - 9:43am Facebook has just announced a plan to socialize the web in ways that have far reaching implications. This is a game changer for consumers and marketers. |
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Just Because Someone Looks and Sounds Like an Influencer, Doesn't Mean He IsBlog Entry - Tue, Apr 6th - 6:14pm If a person has over 50,000 followers on twitter or over 10,000 fans on Facebook does it mean that they are effective influencers? Not necessarily. It does mean that they're good at pumping up numbers, but looks can be deceiving. Luckily, there are ways to determine who is an influencer and who is only an intermediary. |
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What is a Trust Community and Why Should You Care?Blog Entry - Fri, Mar 19th - 1:53pm A conversation simply about Twitter and Facebook is the wrong one to have when discussing social media, even though it’s the one most people are having. Our behaviors have shifted to using the internet as a social web as effortlessly as we breathe. Niche Trust Communities are the next phase of how people will connect to the people who share their most passionate interests. |
