Influencer Marketing Channel
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Are Foursquare, Gowalla and Geolocation Ready for Prime Time Marketing?Blog Entry - Wed, Jul 28th - 2:39pm Geo-location or Location Based Services (LBS) are gettting more press all the time. In the same way we have heard for a few years that mobile computing would be the next huge thing, we are now hearing about Foursquare, Gowalla, Wrrrl and Brightkite. On a side note, only 42% of Americans currently use smart phones. This doesn't mean that mobile computing won't eventually be predominant, but that people ususally overestimate how quickly adoption rates of new technology will reach a mainstream tipping point. |
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The Power of Combining Earned Media and Paid MediaBlog Entry - Tue, Apr 20th - 11:04am If you can't beat 'em, join 'em. Influencer Marketing is the 'new black' in advertising because it meshes the trust that influencers have built over time with ad dollars from brands who don't have that level of trust with their audience. |
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Just Because Someone Looks and Sounds Like an Influencer, Doesn't Mean He IsBlog Entry - Tue, Apr 6th - 6:14pm If a person has over 50,000 followers on twitter or over 10,000 fans on Facebook does it mean that they are effective influencers? Not necessarily. It does mean that they're good at pumping up numbers, but looks can be deceiving. Luckily, there are ways to determine who is an influencer and who is only an intermediary. |
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Influencer Types: Which Breed Are You?Blog Entry - Thu, Mar 18th - 2:15pm Like different breeds of dogs, Influencers have unique traits that are better suited to meet specific goals. Among Influencer breeds are Activists, Connectors, Impactors and Trend Setters. Each type of Influencer has a distinct role to play in executing a successful social media strategy. Knowing your own strengths as an Influencer as well as those of the influencers you work with can give you a fundamental advantage in your marketplace. |
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Why Your Company Should be Made of Windows Instead of WallsBlog Entry - Mon, Mar 15th - 1:40pm Transparency has become a buzzword as the social media revolution has disrupted the old ways of doing business. It is no longer acceptable to hide business activities behind walls by concealing company operations and keeping employees and customers apart. Under that obscure model, business leaders cannot expect to attain people who will like and trust them, or who will return to do business with them again. |
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The New Attachment EquationsReFramer - Mon, Feb 8th - 9:33am
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The OL MissionReFramer - Mon, Jan 4th - 11:19am Our Mission : Bringing Trust and Integrity to Influencer MarketingOxstein Design Labs |
