Marketing Channel
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How Goldman Sachs Investing in Facebook is Good For YouBlog Entry - Thu, Jan 6th - 12:00am The announcement that Goldman Sachs invested $500 million in Facebook, giving it a market valuation of $50 billion sent ripples across the media. With this deal including Goldman helping Facebook to raise an additional $1.5 billion, and noting that Facebook has raised $800 million over five rounds of funding. it is official that social networking is big business that is only getting bigger. What this means to any user is that their services are only going to get more addictive and beneficial. What this means to any business owner is that you now have a place where increasing numbers of individuals and groups of people potentially interested in your products and services are actively engaging. This isn't news to everyone, but this benchmark clearly states the markets confidence in the future profitability of Facebook, and therefore in social media marketing. This announcement had additional gravity that reflects the shift from old media to new media's prominence in that it came on the heels of the New York Times losing it's slot on the S&P 500 to Netflix.
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How Large Companies Can Get the Most out of Social Media ConversationsBlog Entry - Thu, Oct 21st - 4:13pm The larger a company is, the more it may feel it has to protect itself. This is a valid first reaction, but don't let it keep your company out of the conversations that could be building your brand. If Ford, Starbucks, Pepsi and even Old Spice can find ways to win by reaching out to consumers online, then you have everything to gain by jumping into the waters of social media marketing. The largest perceived threat of social media to companies is loss of control around content. The reality is that there is no control over content created outside the company that shines either a positive or negative light on the company. But monitoring, listening, and engaging in the conversations about your company, your industry and your community pays ongoing dividends that only help if negative conversations ever arise.
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Five Lessons to Help you Benefit From The Gap's New Logo No-GoBlog Entry - Fri, Oct 15th - 9:59am The Gap wanted to look like a more forward leaning company so they hired an agency to redesign their logo. The new logo was active for almost a full four days before Twitter and Facebook users tore it to shreds. Gap went back to the old logo so fast that the new logo hardly had time to be noticed offline before entering the annals of history as the logo version of New Coke. You can avoid making the mistake they made by better understanding how marketing and branding work in the 21st century. Even better, you can discover some good marketing tips to help your business. |
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How to Build a Kick Ass Social Media Presence in Three Simple StepsBlog Entry - Fri, Oct 1st - 8:07am Even as more and more companies hire Community Managers to give them a social media presence, the general attitude towards social media is, "Everyone's doing it, so we need to do it too." If this is where you're coming from, you're most likely to cover the tactics with little strategy and mixed results. A better way to go about it is to follow these Top Three ways to build a kick ass social media marketing presence. |
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How to Thrive in a World Where You're a Marketer, Like it or NotBlog Entry - Fri, Sep 24th - 11:43am It's a new day in America. With economic cutbacks mixing with technology advancing at light speed, most people are wondering how to keep up. Throw in an exodus of jobs and people only working at companies for 2 to 3 years instead of 20 and we see a totally different job market than ever before in history. Like it or not, everyone is a marketer now. |
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Are Foursquare, Gowalla and Geolocation Ready for Prime Time Marketing?Blog Entry - Wed, Jul 28th - 2:39pm Geo-location or Location Based Services (LBS) are gettting more press all the time. In the same way we have heard for a few years that mobile computing would be the next huge thing, we are now hearing about Foursquare, Gowalla, Wrrrl and Brightkite. On a side note, only 42% of Americans currently use smart phones. This doesn't mean that mobile computing won't eventually be predominant, but that people ususally overestimate how quickly adoption rates of new technology will reach a mainstream tipping point. |
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Old Spice Shows Social Media Marketing is a Commitment, Not a CampaignBlog Entry - Wed, Jul 21st - 12:57pm Here we are a short week after Old Spice enjoyed the biggest viral marketing campaign of 2010. The Old Spice name is on the tip of millions of tongues and being read in tens of thousands of articles like this one. And the big question is just starting to be asked ...did that successful marketing campaign improve sales? |
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Social Media SandboxReFramer - Sat, Jun 26th - 11:04am
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HTML5, can we talk?Blog Entry - Wed, Jun 2nd - 3:37pm HTML5 promises to allow users to experience rich multimedia ads without ever leaving their browser. The question is: can HTML5 finally allow the user to talk to the advertiser? Let’s hope. |
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Why Videos Create the Hottest Online Real Estate Blog Entry - Tue, Apr 13th - 10:50am In real estate only three things matter: location, location, location. In online marketing three things will have the biggest impact on your success or failure: videos, videos, videos. |
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Influencer Types: Which Breed Are You?Blog Entry - Thu, Mar 18th - 2:15pm Like different breeds of dogs, Influencers have unique traits that are better suited to meet specific goals. Among Influencer breeds are Activists, Connectors, Impactors and Trend Setters. Each type of Influencer has a distinct role to play in executing a successful social media strategy. Knowing your own strengths as an Influencer as well as those of the influencers you work with can give you a fundamental advantage in your marketplace. |
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What’s the Special Sauce?ReFramer - Mon, Feb 8th - 10:31am
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The Serial Position EffectReFramer - Mon, Feb 8th - 10:28am
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The Wisdom of the CrowdReFramer - Mon, Feb 8th - 9:37am
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Effective Marketing is About PassionReFramer - Sun, Feb 7th - 5:25pm
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